Why Clinical Digital Out-of-Home Displays Are Healthcare’s Most Untapped Advertising Opportunity
The inventory is already built. The audience is already there. The problem is what the channel can prove — and that problem is solvable.
Personalize Patient Care with Confidence Through Efficient, HIPAA-Compliant Data Usage
Responsible procurement and handling of data and digital marketing insights by hospitals can generate useful information to improve patient wellness and operational efficiency without compromising compliance.
The Hidden Administrative Tasks Draining Small Practices
Small practices play a critical role in healthcare delivery, but they cannot continue to absorb ever-increasing administrative demands without consequences.
These 3 Pieces of Wisdom Could Help Hospitals Avoid Failure When Adopting New Tech
During a recent panel, three health system executives shared some of the most important lessons they’ve learned from the digital initiatives they’ve worked on in the past couple years. Some of their nuggets of wisdom included starting with a problem instead of a solution and being sure not to use financial ROI as the only metric for success.
Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
How WedMD Is Helping Providers Stay Compliant When Using Web Tracking Tools
WebMD Ignite — the company’s division that offers tech solutions to providers and health plans — teamed up with healthcare privacy platform Freshpaint. Through the partnership, WebMD Ignite is seeking to help its customers — which include organizations such as Providence, Trinity Health, Advocate Aurora, VillageMD and Centene — use web tracking technology to grow their businesses while staying clear of data privacy risks.
Which digital marketing trends for healthcare providers will prevail?
Rapidly changing expectations from consumers is changing how medicine is practiced. so in 2017 what will be the biggest trend in digital marketing for providers? Top marketers weigh in.
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Inside an Automated Healthcare Practice: Redesigning Care Around People, Not Paperwork
By reducing administrative burden and redesigning workflows around human needs, it creates space for what matters most: connection between clinicians and patients.